Pay What Feels Good

When you do business with us, we suggest a price based on the value of our offering.

If the price feels good to you, you pay it – no further conversation needed.

If the price we suggest doesn't feel good, you tell us what price does feel good to you. In this part of the conversation, we rely on you to improve our knowledge of what's right for you, by asking you specifically what price you'll feel good paying.

Our turn! If we can meet you at that number, we will, and we all proceed. If we can't, then we'll talk about that too – it'll be our turn.

When talking about numbers, it’s that sweet spot where you feel you’re appropriately investing in something. Only you know what that number is for you, where you’re neither straining yourself to afford the thing, nor paying a number that represents undervaluing what you receive. If that gives you pause, it’s okay. Take a minute and feel it out. :)


Because we’re here to catch hands with you and make something. It’s only secondarily about money.

Because we don’t believe in having to watch your back when focused on your work. If your financial circumstances change out from under you, we’re the last thing you have to think about.

Because a stable relationship is made of the mutual trust that we will both show up again tomorrow, even if we need to ask something different of each other when tomorrow comes. We’re here to make something real, not make a castle out of contracts.

Ultimately, it’s because we recognize that numbers are a clumsy-at-best proxy for value. Especially with software. Who knows what any of this is worth, you know? For us, numbers only make sense in terms of specific relationship, and that value can only be discovered in conversation.

It should be said that not everyone will opt in to this conversation. That’s okay. We’ll never, ever force a conversation. That’s not a relationship either. Everyone is free to accept our suggested price immediately, or to walk away. Because we begin with a variable price suggestion, we make more from those non-conversations than we would if we offered everyone a single low flat rate. We feel ethically clear about this because of the transparent invitation to talk pricing. If the suggested offer works for you, great! We’ve made that offer from a place of self-respect for ourselves and our own value. If it doesn’t, great! We made that offer while only knowing the barest details about you. Tell us what feels good to you instead.

And when you tell us, we do require that you tell. us. Like, in an email, addressed to us, signed by you. We don’t give you a text box inside the app that automatically grants you whatever price you type in.

There are two reasons for this. First: we get a say, too. This conversation is about respect and acceptance for both of us, and we won’t enter into any situation in which we feel actively devalued. It’s not worth it. Second: this is about human relationship, and a text box is not a person. A text box is for “pay what you want”. But we’re talking “what feels good” instead, and because that is highly dependent on the relationship context, you have to talk to us about it. You have to participate in the relationship. It’s easy to type a one into a text box and hit enter. It’s less easy to make direct, one-to-one contact with someone, and behave disingenuously in that context. We’re showing up honestly and openly, and we very directly ask the same of you, too.


This price policy is adapted from the work of Lightward Inc - another company that makes seriously awesome apps.